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The power of visuals: why product photography is key to eCommerce success

Updated: Feb 8

TL;DR which of these photos makes you want to buy the teddy bear for your nephew?

Before & after AI product photo made on caspa AI

When it comes to product photography in eCommerce, the marketing and creating content, especially photos, is extremely important. High-quality product images can make or break a sale. At caspa AI, we’ve spent the past few months speaking to hundreds of e-commerce businesses to understand how they prioritise product marketing in relation to their sales, and how they can use artificial intelligence (AI) to help them maximise conversions.

You’ve probably heard the saying “a picture is worth a thousand words” - every person we spoke with agreed. Photos might be the most important tool in e-commerce marketing because they help customers make informed purchasing decisions. In fact:

  • 75% of online shoppers rely on a product photo to make a decision

  • Good product photography can increase your conversion rate by 30%

With an overwhelming number of customer purchasing decisions swayed almost purely by product photography, just think of the number of sales you’re missing out on. Without creative product photography, your business will suffer.

Before & after AI product photo made on caspa AI

A reoccurring theme is the need for lifestyle specific photography especially when selling on marketplaces such as Amazon, Etsy, eBay, Google Shopping etc. By presenting a high-quality images of products, you can establish trust in your brand and demonstrate a commitment to professionalism and attention to detail. The images you show of a product are far more important than you think. First impressions count!

Before & after AI product photo made on caspa AI

The AI imagery space has been exploding in 2023. AI can help small businesses create high-quality product images quickly, easily and at a much more efficient cost than existing product solutions. The great thing is that the technology behind these artificial intelligence models is getting better and better everyday. For small businesses, Using AI to make product imagery can gain a competitive advantage and achieve long-term success.

With caspa AI, businesses can create new AI backgrounds, generate photorealistic AI human or animal models in their photos, add multiple products in each photo, remove backgrounds of existing product photos and edit images in different ways, including creating templates, making infographics and resizing images. This helps small businesses create professional-looking product images without the need for expensive equipment or professional photographers. We’re building the go to marketing suite, focused on AI imagery that will enable you to take your branding and sales to the next level!

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