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The Future of Product Marketing: How AI Will Change the Game

Updated: Feb 8

robot standing in front of a whiteboard giving a presentation

Al stock image made on caspa AI

Artificial Intelligence (AI) has revolutionised the marketing landscape and it’s just getting started. When it comes to product photography, one of the most significant benefits of AI is its ability to automate existing processes, save businesses money and increase sales.

Here are three ways that you can use AI to your advantage:

Personalisation - AI and product marketing

There are a lot of misconceptions around the idea that the increased use of AI in marketing and content creation means that everything will look the same in the future. We disagree. The right tools can actually help you differentiate your brand and bring out your business’ personality. If you cut out the admin process involved in creating a piece of content (which is what AI can do) then you have more time to think about the creative process, thus making your content more unique.

Along with this, AI algorithms can analyse your customer data to determine their preferences and help you tailor things to their needs. For example, one of caspa AI’s users is based out of Vietnam and after expanding internationally saw they an increase in US-based customers. For them, creating marketing material with models that fit the US demographic is very hard and costly given their location, so caspa AI enables them to bring their brand to the world.

Increased customer trust

Studies show that customers are more likely to remain loyal to brands that engage with them and make them feel valued. Marketing is key here. By presenting consistent, high-quality images of your products, you can establish trust in your brand and develop your brands reputation.

One of the biggest reasons for e-commerce business failure is not being able to market effectively to customers. There is so much noise online, which means competition is high and if you aren’t engaging with your loyal customers regularly, you may risk losing them. Using AI to speed up your workflow means you can have more content to share with them, therefore maintaining an online presence which is becoming increasingly important in the digital world we live in.

Capturing attention

Attention is the biggest commodity of the digital age. Most content on social media has a shelf-life of half a day - we’ve heard this from our own customers at caspa AI.

As well as AI helping businesses to create more personalised product content as mentioned earlier, it can help maximise creativity. Generative AI can be used to create unique and compelling images that would not be possible with traditional photography methods, especially for small businesses who may have tighter budgets.

AB testing content based on your audience is also an extremely useful way to ensure increase business performance. AI makes it easy for you to rapidly create content to target different customer demographics in different locations then double down on the best performing ones. Heres an example of a before and after photo where both models and backgrounds were AI generated on caspa AI:

AI models and backgrounds generated with caspa AI

Ultimately AI is helping businesses create a more immersive shopping experience in many different ways to increase customer engagement and drive sales.. At caspa AI, we understand how important product marketing is especially for e-commerce companies and small businesses. We’d love to hear about your experiences too!

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