Aug 1, 2025
Invideo vs Canva, Which Is Better for Video Content Creation & Editing
Imagine promoting a product using an image. You take a photo of the item, and it looks dull and lifeless. What would you do? You’d probably open a video editor and add some motion, transitions, and upbeat music. Why? Because this approach is far more appealing than a static image. Video content engages audiences and holds their attention, making it especially effective for product marketing. Creating product videos doesn't have to be complicated. You just need the right tools. In this article, we'll explore two of the best options for product videography: InVideo and Canva. Both offer features to help you create stunning marketing videos with little effort. But which is better? Read on to find out.
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Table of Contents
Invideo vs Canva: Quick Overview of Both Tools
When comparing InVideo and Canva, it’s clear that both platforms are popular choices for creating professional-looking videos, but they serve slightly different purposes. InVideo is designed as a video-first platform with robust editing tools, while Canva offers a broader design toolkit that includes video editing alongside graphics, presentations, and social content. Understanding their core differences can help you decide which is best for your creative needs.
InVideo
InVideo is explicitly built for video creation, offering an extensive library of templates across various industries, an advanced editing timeline for greater control, and brand presets to maintain consistency across projects. Its interface combines ease of use with flexibility, making it a strong option for marketers, businesses, and content creators focused on producing polished video content. InVideo has a free plan, while its premium plan starts at $25/month, unlocking advanced tools, premium stock assets, and higher export quality.
Canva
Canva is an all-in-one design platform that incorporates video editing into its suite of tools. It’s ideal for those who want to create videos alongside other types of visual content, such as social media graphics, infographics, and presentations. With its massive template library, intuitive drag-and-drop editor, and team collaboration features, Canva is especially well-suited for businesses or teams managing multiple content types. Canva also offers a free plan, with its premium plan starting at $6.50/month, providing access to brand kits, additional templates, and more advanced features.
Conclusion
InVideo is better for dedicated video production with deeper editing control, while Canva shines for those seeking a versatile, user-friendly platform to create various types of content, including videos. Your choice depends on whether you need a specialised video tool or an all-in-one creative solution.
What is InVideo?
InVideo is a web-based video creation platform that specializes in making video editing simple. The software has clear tools and features that cater to all kinds of users, from beginners to experienced editors. InVideo aims to make professional video editing accessible to everyone, whether for marketing, social media, or presentations. The platform is especially suitable for anyone looking to produce high-quality video content quickly, without needing prior editing experience. InVideo is a versatile platform for online video editing, making it an ideal choice for various users, including:
Marketers
Small businesses
Educators
Content creators
Its features range from text-to-video capabilities to an extensive media library that caters to different editing needs while maintaining ease of use.
Features: What Are InVideo's Key Features?
InVideo packs a lot of valuable features to help you create engaging videos with minimal effort. Its standout features include:
Extensive Template Library
InVideo offers a broad selection of customizable templates suitable for various genres, including promotional videos, social media clips, and presentations. The templates simplify video creation by providing a starting point that users can quickly adapt to fit their needs, making it easier for beginners to get started.
Text-to-Video Capability
A standout feature of InVideo is its text-to-video tool, which allows users to convert written content, such as blog posts or articles, into video format. The AI suggests relevant images and video clips to accompany the text, streamlining the content creation process. This feature is particularly valuable for marketers and content creators looking to repurpose existing content.
Media Library Access
The platform provides access to a rich library of stock footage, images, and music tracks, which users can incorporate into their videos. Depending on the pricing plan, users can also access premium iStock assets, enhancing the quality and variety of available media.
Easy-to-Use Interface
InVideo’s interface is designed with simplicity in mind, allowing users to drag and drop elements, trim clips, add transitions, and apply voiceovers effortlessly. This intuitive approach makes the platform suitable for users of all skill levels, while still offering powerful tools for more advanced editors.
AI Voice Cloning and Background Music
InVideo supports voice cloning, enabling users to add personalized narration to their videos. The platform provides various background music options that can be easily added to enhance the video’s impact. These features allow for professional-quality video creation without needing extensive editing skills.
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What is Canva
Canva is a graphic design tool that aims to simplify the process of digital design. You can easily create an account, and everything works via a web browser or on the iOS or Android apps. Canva enables image editing and project-based learning with a simple drag-and-drop interface that even younger students can master. From brainstorming as a group and working collaboratively to individual project creation, it has tons of potential uses in the classroom. Canva is optimized for Chromebooks, so even the most intensive image-based projects can be handled on most machines, with smooth interaction. Canva has been adding AI tools since these became more widely available, and now has integrated three robust AI systems.
AI-Powered Image and Video Generation Tools
Magic Media, Dall-E by OpenAI, and Imagen by Google Cloud all generate images or videos using text descriptions alone. This setup also allows for editing and enhancing images, something not commonly available without coding knowledge and specific tools. All that should mean students and teachers can generate original imagery that’s ideally suited for whatever they’re doing. Canva recently also added a few other new features, such as being able to sort whiteboard stickies, offering more than 100 languages in its Translate feature, providing new ways to visualize data, and allowing a Canva Doc to be published as a website.
Top Canva Features to Boost Your Creativity
1. Drag-and-Drop Editor
One of Canva’s most user-friendly features is its drag-and-drop editor. This tool makes it effortless to work with images, videos, layouts, fonts, and design elements. Simply select a template or start from scratch, then drag and drop elements into your design. With pre-designed templates, even complete beginners can create professional-quality designs in minutes.
2. Magic Resize (Pro Feature)
Tired of resizing graphics manually? Magic Resize, a Canva Pro exclusive, lets you automatically adjust your designs to fit multiple formats. Whether you need an Instagram post, Facebook cover, or YouTube thumbnail, simply select your desired sizes, and Canva will do the rest.
3. Extensive Font Library
Canva provides a diverse collection of fonts, including single fonts and font pairings that match perfectly. If you’re searching for a specific font, Canva’s AI-powered search helps you find the right match for your design. Canva Pro users can even upload custom fonts, provided they have the necessary license.
4. Animated Images & Video Creation
Want to add movement to your designs? With Canva, you can create animated graphics in just a few clicks. Simply hit the “Animate” button and choose from effects like:
Block
Breathe
Fade
Pan
Rise
Free users get access to basic animations, while Canva Pro unlocks additional options for more dynamic designs perfect for social media and video content.
5. Brand Kit (Pro Feature)
For businesses and teams, Canva’s Brand Kit is a game-changer. This feature helps you maintain brand consistency by storing your brand colors, fonts, and logos in one place. With Canva Pro, you can create one Brand Kit, while Canva for Teams offers multiple kits for managing different brands or projects.
6. Unlimited Access to Photos, Videos & Templates (Pro Feature)
Canva boasts an extensive media library with over 10 million stock images, graphics, videos, audio tracks, and fonts. While the free version includes a generous selection of assets, Canva Pro users unlock premium visuals, making it easier to create high-quality designs without additional subscriptions to stock media platforms.
7. Content Scheduler & Planner (Pro Feature)
Canva’s Content Planner lets you schedule and publish social media posts directly from the platform. Instead of switching between apps, you can plan your content, fill empty calendar slots, and even collaborate with your team to streamline your marketing workflow. This feature is perfect for social media managers, influencers, and business owners looking for an all-in-one design and scheduling tool.
8. Canva for Teams: Seamless Collaboration
If you work with a team, Canva for Teams is a must-have. This version includes teamwork-focused features, such as:
Shared Workspaces for collaborative design projects
Real-time Editing for seamless teamwork
Commenting & Feedback Tools for easy communication
Cloud-Based Access to manage and organize designs from any device
With Canva for Teams, multiple users can work on the same design, leave comments, tag teammates, and resolve revisions in real time, making it ideal for businesses, agencies, and marketing teams.
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Invideo vs Canva: Key Feature Comparison
Canva makes it incredibly easy to choose video types and dimensions based on your needs. Whether you're creating a YouTube video, an Instagram reel, a LinkedIn ad, or a mobile-friendly clip, Canva offers pre-sized templates that automatically adjust to the platform's requirements. You simply select the type of video you want, and Canva handles the formatting for you. InVideo, by contrast, offers three core aspect ratios requiring you to know your desired dimensions ahead of time. While this gives flexibility, it puts more responsibility on the user to select the correct size manually, especially for platform-specific content.
Key Editing Features: The Tools You Need to Create Engaging Videos
InVideo offers advanced tools like text-to-speech voiceovers, which are ideal for creators who prefer narration without recording their voice. It also supports AI language translation and even AI voice cloning to generate voiceovers that sound natural and personalized. Canva does not include built-in text-to-speech; instead, you need to upload your audio manually. InVideo’s text-to-video automation can convert written content into video in minutes. Canva lacks. Canva offers built-in screen recording, a feature missing in InVideo, making it handy for tutorials or software demos.
Templates and Ease of Use: How User-Friendly Are InVideo and Canva?
Both platforms provide YouTube intro templates, but Canva simplifies the process with drag-and-drop pre-built designs that can be quickly customized. InVideo allows intro creation as well, but it often requires starting from scratch or uploading external assets for editing, which can be more time-consuming for beginners.
Social Media Integration: Which Video Maker is Best for Social Media Content?
InVideo is specifically optimized for social media video creation, with templates and export settings tailored for platforms like:
YouTube
Facebook
Instagram
Canva also supports social content creation, but its integrations are broader, covering not just video but also static designs and presentations, making it more of an all-purpose tool.
Pricing and Plans: Which Video Editor Is More Affordable?
Both platforms have free and paid plans. Canva’s free plan offers high video quality with no watermark and unlimited scenes, making it beginner-friendly. Its premium plan starts at $6.50/month, unlocking brand kits and premium templates. InVideo’s free plan supports 720p video with watermarks and is limited to 50 scenes per video. Its paid plan, starting at $25/month, removes watermarks, upgrades video quality to 1080p HD, and unlocks premium features.
Scene Limitations and Length: What Are the Restrictions of InVideo and Canva?
InVideo’s free plan restricts videos to 50 scenes, which may be limiting for longer or more detailed content. Canva supports up to 51 scenes in its free version, providing slightly more flexibility for extended projects.
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When to Choose Invideo vs Canva
InVideo is the better choice if video is at the core of your content strategy. It’s ideal for creators and businesses who need a dedicated video editing tool without the complexity of professional software like Adobe Premiere. If you’re producing videos regularly for social media, marketing campaigns, or ads, InVideo’s AI-driven features, timeline editing, and text-to-speech tools make it a powerful option. You’ll also appreciate InVideo if you want greater creative control over animations, transitions, and audio. It’s built for users who need to fine-tune their videos and create polished, platform-specific content efficiently.
When to Choose Canva: The Ultimate Versatile Tool
Canva is perfect if you’re looking for an all-in-one design platform that goes beyond video. If you regularly create:
Graphics
Presentations
Social posts
Lightweight videos
Canva’s versatility and ease of use make it the go-to option. Its drag-and-drop simplicity and extensive template library are excellent for beginners or teams who prioritise speed and collaboration over advanced video editing. It’s also a great fit if your team works together on varied content types, as Canva’s real-time collaboration tools and shared brand kits streamline workflows across multiple projects, not just video. In short, choose InVideo if video is your priority, and select Canva if you want a multi-purpose design platform with video as one part of your toolkit.
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