Aug 5, 2025

Pictory vs Synthesia, Which AI Video Tool Is Best For You?

Videos can be a great way to boost sales and improve customer satisfaction. But if you have limited experience, creating product videos can feel daunting. Not only do you have to plan and execute the shoot, but you also need to edit the footage to get a polished final product. If you find yourself struggling with this, you're not alone. Fortunately, artificial intelligence tools like Pictory and Synthesia can help. In this blog, we'll compare Pictory vs Synthesia to help you decide which AI video tool is best for your goals.

Caspa's solution for product photography and product videography can help ecommerce businesses create stunning product videos in no time.

Table of Content

Pictory vs Synthesia: The Basics and Quick Overview of Both Tools

Pictory and Synthesia are two leading platforms in AI-powered video creation, each catering to different needs. Both tools allow users to produce professional-quality videos without expensive equipment or advanced editing skills.

They offer customisable templates, stock libraries, and options for music and voiceovers, but their strengths lie in different areas.

Pictory

Pictory is tailored for marketers, educators, and content creators who want to turn written or long-form content into engaging short-form videos. It excels at repurposing blogs, transcripts, and webinars, offering tools like:

Script-based editing
Screen recording
Voiceover integration

This makes it especially useful for social media posts, promotional content, and educational snippets.

Synthesia

Synthesia, by contrast, focuses on creating AI avatar videos directly from text. It’s built for businesses and corporate teams that need:

Training videos
Internal communications
Multilingual presentations

With realistic AI avatars and voiceovers in multiple languages, Synthesia is ideal for global teams and formal business use.

Who Should Use Pictory vs Synthesia?

The right choice depends on your goals:

Pictory suits flexible, marketing-style video creation.
Synthesia is best for producing polished, presenter-led content with a professional tone.

What is Pictory?

Pictory is an AI-powered video generator that transforms long-form content, like blog posts or articles, into short, engaging video highlights. You can also upload an existing video and have Pictory’s AI summarise it into a new, concise version.

This makes it especially useful for marketers and content creators looking to repurpose written or video material for:

Social media
Promotional clips
Educational content

How Pictory Streamlines the Editing Process for Non-Editors

The platform offers a range of customisable templates to match your desired look and feel. From there, you can edit by:

Trimming scenes
Adjusting the storyboard
Adding voiceovers
Enabling automatic captions

A built-in screen recording feature is also available for creating tutorials or walkthroughs. Pictory is designed to be user-friendly, making video creation fast and accessible, even for those with no prior editing experience.

Pictory: Use AI to Turn Text into Professional Videos Fast

Pictory is a tool that uses AI to turn text into videos quickly. Unlike traditional video editing software that takes time and skill to use, Pictory automates the process.

You can create videos from scripts, blog posts, or long videos without needing editing experience. The tool analyzes your text, picks stock footage, and adds AI voiceovers, background music, and captions. This makes video creation fast and simple, perfect for anyone who wants professional videos without hours of editing.

Key features of Pictory AI

Pictory revolutionizes video creation with cutting-edge technologies that save time and produce professional results.

Here's a deeper look at its main features.

Script-to-video conversion

Users of Pictory's script-to-video tool can quickly convert written scripts to gorgeous videos in minutes. This tool is ideal for marketers, educators, and content creators who want to choose visuals, insert excellent voiceovers, and export clean designs quickly.

No more manual editing, saving valuable time.

Automatic Video Summarization

The Pictory AI video summarization feature cuts lengthy videos into quick-to-watch, engaging highlights. It’s perfect for breaking down webinars, podcasts, or meetings into bite-sized clips for social media. The tool aims to create maximum impact with minimal effort, as auto-detection identifies essential moments.

Text-based Video Editing

Pictory's text-to-video editor simplifies video editing just as document editing. Users can simply edit video material with text, eliminating silences and filler phrases. This straightforward functionality helps reduce the steep learning curve associated with traditional video editing software.

Extensive Stock Media Library

The stock media library houses millions of royalty-free images, video clips, and over 15,000 music tracks. It gives users the ability to add high-quality media to any video so that they can create unparalleled content with no extra resources.

What is Synthesia?

Synthesia is an AI-powered video creation platform backed by Nvidia. It allows users to produce high-quality, professional videos without the need for:

Cameras
Microphones
Actors
Studio setups

With support for over 120 languages, AI voices, and accents, Synthesia makes scalable video production accessible to global teams.

The platform’s text-to-video generator lets you turn written content into polished videos in just a few clicks, including:

Scripts
Presentations
PDFs
Emails

You can also create custom AI avatars and tailor the visual style to suit your brand, all without prior editing experience.

Key Features of Synthesia

Brands like Zoom, Xerox, Amazon, and others leverage Synthesia AI in their videos owing to its AI-powered features.

Below is a list of the software’s key features that help you create and produce quality, engaging videos quickly and easily.

AI Avatars & Voices

Synthesia offers over 150 ethnically diverse stock AI avatars, all modelled on real actors. You can choose avatars in casual or business attire and select from different age groups:

Young
Mid-age
Mature

Each avatar can deliver your script using realistic text-to-speech technology, with support for more than 120 languages and accents.

From Webcam to Studio: Options for High-Quality Avatar Creation

If none of the stock avatars suit your needs, you can create a custom avatar of yourself or your team. Choose between a browser-based Webcam Avatar or a Studio Avatar for higher production quality. These avatars are realistic digital replicas that capture an individual’s unique appearance and voice.

Once you've selected an avatar, you can pair it with one of Synthesia’s synthetic voices, male or female, or even clone your voice. You can also enhance delivery with micro gestures such as head nods or eyebrow raises, adding more realism to your video.

Media and Integrations

You’ve picked an avatar, voice, and gesture. The next step is to add media or integrate other elements to your video to make it more engaging.

Synthesia offers the following tools to help you put your video together:

AI script assistant: Creates video scripts using ChatGPT-like prompts
Screen recorder: Records short videos of your screen
Media and music library: Offers royalty-free images, icons, videos, shapes, soundtracks, and more for your video
Upload font, media, and soundtrack: You can upload your own font family to stay on brand or your own soundtrack, music, images, videos, infographics, and more for your video
Closed captions: Auto-generates closed captions for your videos to enhance accessibility
Video templates: Synthesia offers over 65 professionally designed video templates
Commenting: Synthesia has collaborative features, so you can receive feedback, add comments, and edit your video in one place

You can also import PowerPoint presentations, add professional voiceovers and animations, and preview your video elements before generating it.

Video Sharing and Exporting

Sharing and exporting video content is easy with Synthesia.

Here are the tools that make these functions possible:

Video embeds: Embeds your videos and lets you automatically update them with newer versions
MP4 downloads: You can download your videos in Full HD (1920x1080)
Branded share page and CTA: Allows you to upload your logo to brand your Synthesia share page, and you can also add a call-to-action (CTA) button to your share page

Security Features

Synthesia AI complies with SOC 2 and GDPR industry data protection standards to ensure the highest security and privacy levels. Plus, you get fast and secure SAML/SSO login for you and your team, and retain the rights to the content you create with the software. You get a perpetual license, allowing you to integrate Synthesia’s content into your videos. Once you stop using Synthesia, it will remove your content from its databases.

Synthesia Enterprise

Synthesia AI supports individuals and small businesses, but also offers large businesses and enterprises enterprise-grade scalability, support, and security. Enterprise users can enjoy a unified workspace with administration features and advanced security.

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Synthesia vs Colossyan: Key Feature Comparison

Pictory and Synthesia offer two fundamentally different approaches to AI-powered video production.

Pictory

Pictory is content-driven, designed to repurpose existing materials into engaging videos, such as:

Blog posts
Articles
Scripts
Webinar transcripts

Its AI scans the text, selects relevant stock footage, and assembles it into a cohesive visual narrative. This makes it ideal for marketers, educators, and content creators who need quick, camera-free video content for:

Social media
Websites
Presentations

Pictory excels at automating storytelling, turning long-form text into short, digestible visuals.

Synthesia

Synthesia, on the other hand, centres on presenter-led communication. Rather than using visual metaphors or stock footage, it employs lifelike AI avatars to speak directly to the viewer. Creating a video with Synthesia is similar to building slides, with a digital presenter delivering your message.

It’s particularly well-suited for internal training, product demonstrations, tutorials, or business communications that benefit from having a human presence on screen. Compared to Pictory, Synthesia offers a more structured, formal format that mimics a live presentation.

Avatars and Presenters

Pictory and Synthesia take fundamentally different approaches to video presentation.

Pictory

Pictory does not use avatars; instead, it focuses on faceless videos built from:

Stock footage
Text overlays
Animations
Branding

This format suits businesses and creators who prioritise informational or brand-led content where the message, not the presenter, takes the spotlight.

Synthesia

In contrast, Synthesia is avatar-led. It offers a wide selection of AI presenters representing diverse ethnicities, ages, and professional styles. These avatars are highly realistic, with natural facial expressions and body language, making them strong stand-ins for live presenters.

Synthesia also supports custom avatars, enabling companies to create digital versions of real team members or brand ambassadors for consistent, branded communication.

Customisation and Branding

Both platforms offer robust branding tools, but take different approaches.

Pictory

Pictory emphasises visual branding across the entire video, allowing you to add logos, apply brand colours and fonts, and set automated intros and outros. This is particularly effective for businesses producing high volumes of social or promotional content, ensuring consistent visual identity at scale.

Synthesia

Synthesia, on the other hand, focuses on branding the presentation itself. You can create branded backgrounds, reusable scene templates, and embed your company’s style into every avatar-led video.

Its standout feature is custom avatars, enabling businesses to use a familiar digital presenter across training, onboarding, or corporate updates, reinforcing brand recognition and trust in formal communications.

Language and Voice Options

Pictory and Synthesia also differ significantly in their voice and language capabilities.

Pictory

Pictory offers a range of natural-sounding AI voices in various languages and allows users to upload their own voice recordings, which are automatically synced to the video. This flexibility suits creators or small businesses looking to maintain a personal tone while leveraging AI automation.

Synthesia

Synthesia, by contrast, supports over 140 languages and accents. Its AI-generated voices are polished and well-suited to professional, formal content. A standout feature is its automatic translation and dubbing: you can instantly convert a video into another language while keeping the same AI presenter.

For global businesses, this makes localisation of training, sales, and HR content both scalable and seamless.

Use Cases

Choose Pictory if you want a quick, efficient way to turn blogs, scripts, or articles into branded, shareable videos without needing to appear on camera. It’s best suited for marketers, social media managers, and content creators.

Choose Synthesia if you need professional, presenter-led videos for formal contexts like training modules, onboarding, or corporate announcements, particularly if your business operates in multiple languages.

Benefits of Using AI Tools for Video Creation

If you’ve noticed how much video content dominates online spaces today, you’re not alone. The global AI video creation market is expected to grow from USD 716.8 million in 2025 to USD 2,562.9 million by 2032, driven by the rising demand for video and the ability of AI to make professional-level production faster, easier, and more cost-effective.

Let’s break down why AI tools are changing the game for video creation.

Fast-Track Your Video Generation

One of the most significant benefits of AI video tools is how much time they save. What used to take days of scripting, filming, and editing can now be done in hours, or even minutes.

AI automates time-consuming tasks like:

Colour correction
Audio balancing
Scene assembly

This means businesses and creators can turn ideas into polished, ready-to-publish videos quickly, which is ideal when working with tight deadlines or needing to produce content consistently.

AI Video Customisation Benefits

Personalisation is key to making video content resonate, and AI makes it easy. These tools allow you to customise everything, from visuals and on-screen avatars to messaging and tone, based on your audience. Want to target different demographics or markets?

AI lets you quickly:

Repurpose content
Adapt language
Tweak visuals without starting from scratch

The result? Videos that feel more relevant, engaging, and tailored to the viewer.

Speed and Scalability of AI Videos

AI doesn’t just help you create one video quickly; it enables you to create many. For businesses that run ongoing social campaigns, ads, or product launches, AI removes the bottlenecks of traditional production.

You can produce high-quality videos for multiple platforms and campaigns at once, all while keeping costs and timelines under control. This scalability is a huge advantage for teams juggling several projects at the same time.

High-Quality Video Production

AI tools aren’t just fast; they’re smart. By analysing thousands of examples of effective content, they learn what visuals, pacing, and audio combinations keep viewers engaged.

The result? Videos that look polished, professional, and consistent across all your campaigns, even without a big production team or specialised editing skills.

Saving Time and Effort in Video Editing

Editing is often where video projects slow down, but AI changes that.

It automates repetitive tasks like:

Trimming
Sequencing
Syncing audio
Adding transitions

Instead of getting bogged down in the technical details, creators can focus on the creative parts:

The story
Branding
Messaging

Transforming the Post-Production Process

Even after editing, post-production can be a drag. AI speeds this up by handling rendering, encoding, and maintaining visual consistency across the entire video series.

Whether it’s keeping character appearances aligned or ensuring smooth tone transitions, AI keeps things:

Cohesive
Saving hours of rework
Ensuring every video feels connected

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