Aug 1, 2025

Product Videos for eCommerce (Impact On Sales, Types & 21 Examples)

person opening box - Product Videos for eCommerce

Picture this: you’re shopping online for a new camera. You probably wouldn’t buy from the first website you found. Instead, you’d research your options, comparing features and looking for the best deal. You might even scroll to check customer reviews. But here’s the thing—before reading any of those reviews, I bet you’d click on the product videos (if there were any) before anything else. Product videos for eCommerce help you understand a product visually and with audio, offering a far richer perspective than static images and text alone. So, it’s no surprise that these tools can help you sell more products online. This article will help you understand their impact on sales, different types, and what product videography for eCommerce look like in action.

Caspa's product photography and videography services can help you create engaging videos that capture your audience’s attention and drive sales. Don’t leave your product videos to chance. Let us help you achieve your goals.

Why Product Videos Matter in eCommerce

Product videos aren’t just a nice touch anymore; they’re essential for increasing conversions, keeping customers engaged, and cutting down on returns. Studies show that shoppers who watch product videos are 64% more likely to hit that “Buy” button. With online shopping getting more competitive every day, brands that use product videos the right way can stand out, sell more, and give customers the confidence they need to purchase.

How Product Videos Build Trust

Videos help build trust because they show products in action, making it easier for customers to know precisely what they’re getting. That means fewer surprises and fewer returns. They also keep people on your site longer, increasing engagement and making them more likely to buy. Plus, Google loves video content, so adding videos to your site can help boost your rankings and bring in more organic traffic.

Product Videos Convert Better

In the end, your ultimate goal with your eCommerce site is to convert lookers into buyers. This means that you want to find a way to bring more visitors to your site, and a video is the best way to do that. Video has been shown time and time again to increase conversions. Retail analytics show that watching product videos makes customers more likely to complete online purchases.

Product Videos Help with SEO

E-commerce videos and other video content are being searched for at a higher rate than ever. Studies have also shown that websites with video content hold people’s attention for longer. With a lower bounce rate, the search engine’s algorithm sees that you have a site that people want to visit, and that can help elevate your ranking in the search results. This, in turn, will help with your SEO.

Multi-Purpose Content

E-commerce videos and product videos can be used on your site and throughout your social media feeds. One product video can be repurposed over different platforms to reach other parts of your brand’s target customer base. On top of that, it can introduce your brand to new viewers, which is essential to building brand awareness for your product or service.

5 Best Practices for High-Converting Product Videos

promotion of skin product - Skincare Product Photography

1. Address Pain Points and Showcase Benefits to Engage Buyers

Top-performing eCommerce product videos focus on the buyer, not the product. Why? Because when consumers look to purchase an item, they want to know how it can improve their lives, not the nitty-gritty features of the product. For instance, if someone is interested in buying a new dishwasher, they’ll think about how many dishes it can fit, how many wash settings it has, how much maintenance it needs, and other relevant factors. They’re less likely to think of its turbo cycle technology and other jargon-like features.

Showcasing Real Impact: Before-and-After in eCommerce Videos

That’s why your brand's video content should answer how your products enhance your buyers' lives. Think from their perspective and highlight:

The problems your product can solve
The benefits it can offer
The overall impact and difference it can create

2. Use Product Videos to Share Your Brand Story

Today’s savvy shoppers don’t fall for pushy marketing campaigns. Instead, they prioritize a brand’s values. Research proves that 82% of consumers make buying decisions based on brands’ purpose and authenticity. Use this insight to your advantage and spotlight your values, mission, and vision in your eCommerce video marketing narrative. Putting your customers at the core of your videos is just the first step. Give them enough reasons to care by talking about your overall purpose. Here are a few ways to do it:

Share your brand’s story to highlight the struggles that led to the creation of your online store.
Spotlight your brand values or mission to resonate with your target audience.
Share short videos on social media platforms explaining how your products fulfill your brand values and give back to the community.

3. Include Clear Calls to Action in Your Videos

Product videos can educate your intended buyers about your brand or convince them to place an order. In either case, you want viewers to act once they've watched the video. With a call to action (CTA), you can direct them to take the following steps. The clearer and more convincing your CTAs are, the more viewers will perform the following steps; that’s a no-brainer. But most folks drop the ball when writing CTAs, leaving money on the table.

The Art of Crafting High-Converting CTAs for Video Content

Use these tips to help you write persuasive CTAs that hit the right chord with your customers and make them tick:

Prioritize the benefits instead of the action, like “Make your skin glow now” over “Buy this moisturizer”
Keep it crisp and quick, like “Buy before we stock out” over “Buy now before we run out of stock”
Write from the customers’ perspective, like “Give me 20%” over “Get 20% off”
Choose action words to encourage viewers to take action, like "Tell me more” or “Add to my list.”

CTAs can make or break the impact of your product videos. Invest extra time crafting and A/B testing your CTAs to ensure you get the maximum conversions from each video.

4. Optimize Your Product Videos for Speed

If you think your role ends with video production, this will make you think again: two-thirds (64%) of consumers will wait no longer than 4 seconds for a video to load. This study indicates how different generations respond to a video’s loading speed on eCommerce business sites. Besides frustrating viewers, a longer loading time can increase your product pages’ bounce rate and tank your rankings on search engines, too.

Optimising Product Videos for Speed Without Sacrificing Quality

The bottom line: you need to optimize your eCommerce product videos to load quickly on every device. But isn’t video optimization too complicated and technical? Not really. Here are a few best practices to incorporate optimization in your video production workflows from the start:

Work with an effective tool for video compression to reduce file size without compromising on the quality.
Use a content delivery network (CDN) to increase the speed of content delivery and reduce the buffer time.
Remove audio from the file if your video has subtitles and captions.
Choose MP4 and WebM formats to create lightweight videos for all platforms and browsers.

Video optimization is no rocket science. Done right, it can increase your content’s viewability across all devices and increase the click-through rate.

5. Plan for Video Distribution and Repurposing

Creating videos is just the first step. You can repurpose one eCommerce video in a dozen ways to get more eyes on your products. Take a look at these quick tips to repurpose a product video:

Convert it into a blog post.
Publish a series of short videos.
Create an audio file and add it to a podcast.
Design a carousel post for social media pages.
Make short reels for social media and product listings.
Share it via email, either in textual format or embedded.

The rule of thumb is to create once and distribute forever. Add a repurposing plan to your video strategy to make a streamlined distribution pipeline for your posts.

21 Examples of Product Videos for eCommerce

1. Training Mask

Some products need to show the item in action, and the training mask is a great example. This video is simple, but it gets the point across, especially to prospective buyers. This is a niche product for a niche audience, one dedicated to training and betterment. This audience wakes up before the sun to train before work, and do it all over again, for a single moment of ultimate glory, and hundreds of smaller ones along the way.

2. Kelty

This product demo video combines a product description and a how-to for setup. It’s simple in scope, but it is everything anyone would need to decide whether to buy the product. This is the definition of bringing the offline buying experience to the online world.

3. NaturallyCurly

NaturallyCurly doubles as a media brand and an online shop. Their product videos are thus linked with content series and campaigns, meaning there are very rarely any one-offs. We chose this video because of the #HaveYouTriedThis tag, which encourages users to interact on social media. Plus, any video with an adorable child that takes less than 15 seconds to get the point across is a winner.

4. Marucci

How do you stand out from your competitors? If it’s with a customer focus, then video is a great way to tell that story. In this video, Marucci takes a jab at competitors who release new models of their product every year. Instead, the spokesperson goes into detail on why this new model took years of customer feedback, research, and the latest technological advances to turn it into a reality. All in all, Marucci comes out the real winner here.

5. Sierra Designs

Consumers trust people they can relate to. Thus, Sierra Designs' video is perfect for speaking to a hiking and camping crowd. The designer, featured in the video, talks through everything he did to make this tent the ideal tent for an avid hiker and camper. Think of this video as an online version of an in-store employee. He answers all the questions a consumer could have, and does so with an air of expertise that consumers are bound to trust.

6. LEGO Life

LEGO is a popular kids’ toy brand that has been around for over half a century. While it’s extremely well-known and likely doesn’t need a product video in the traditional sense, the brand created one for a new type of product: the LEGO Life app. LEGO Life is a social media platform dedicated exclusively to LEGO. Its users can take photos of their creations, see what other customers create, and more. An app like this is an excellent way for a retail company like LEGO to build an even larger and more engaged community of customers.

7. BarkBox

BarkBox’s product video is only 15 seconds long, but it’s a great example of how you can make your point in little to no time at all. The brand has used adorable footage of a very excited dog in front of big, bold letters explaining its product. The video uses a clear call to action, making it extremely easy to understand and effective. It’s the perfect example of how you don’t need a drawn-out video to grab attention. Use what you have and make it pop.

8. Solo Stove

Solo Stove’s product video shows us how effective it can be to take a lifestyle approach using live-action video footage. The brand filmed a group of friends bringing their Solo Stove out onto the beach for a night of fun. Showcasing how your customer’s life can improve with your product, primarily through live-action footage, helps create compelling product videos that grab the viewer’s attention and make them want to be in your video, experiencing that moment.

9. Body Restore

Body Restore’s product demo video is similar to Solo Stove's in that it uses real footage to paint a picture of what life could be like when using its product. Body Restore’s video is real and attainable. The bathroom is a standard bathroom rather than one that the company’s target audience would likely never see in real life. The video walks viewers through exactly how the product should be used as well as the effects it can have on the user. Use these lessons in your product video. Make your product and the lifestyle it represents feel real and attainable rather than a pipe dream.

10. Ember

On the opposite end of the spectrum, Ember shows us how effective it can be to create a product video that helps your potential buyers dream of a better life, and how its product can be a part of said life. Both options can help people feel like they can attain a better life, but one is more realistic now, while the other is more of a goal life. Both are practical approaches. You just have to decide which direction you want to take.

11. Hydroflask

Hydroflask is an insulated water bottle company that excels at creating particular product videos. This video, in particular, focuses only on its flagship product, its hydration bottles, and all of the product’s features, sizes, and colors. Hydroflask also creates quick 30-second videos that focus on other products: different types of water bottle lids, insulated totes, water bottle straps, and other complementary product options. While a video that covers all products in one can be a great way to showcase everything your brand offers (and take a look at #27 on this list to see an example of this type of product demo video), several quick videos that focus only on a specific product can help generate both new customers and retain existing customers.

12. Vintorio

The best thing about Vintorio’s product demonstration video is the juxtaposition of the results with and without its wine aerator. The video also walks viewers through the product’s key features and why it works so well so quickly. The video also covers how to clean, store, and put together the aerator pourer so interested customers can make their purchase and immediately know how to use it properly. The best product demo videos easily show how their products work in an easy-to-understand way.

13. BAGGU

BAGGU is a company that sells a variety of reusable bags, shopping bags, shoulder bags, tote bags, fanny packs, and more. With that many different kinds of products, it can be challenging to put them all into one video. But the above example shows an innovative way that many of their products can be used, with a two-in-one gift!

Why Interactive Product Videos Are a Game Changer for eCommerce

This creative product video showcases all of the different types of BAGGU bags, but also shows them with a different item inside of them, showing off exactly how the videos can be used. We love that the video also makes sure to let viewers know the name of each BAGGU product before it's shown, so they can easily pick and choose their favorites on the website and check out. This type of video would be a highly effective shoppable video with a sidebar that allows video viewers to add their favorite products to their cart and check out without ever even leaving the video.

14. Bentgo

Bentgo gives us another one of the best product demo video examples in this list by showcasing how the different types and sizes of its products can be used in real life. The best part is that the video includes size and portion information right alongside the video so viewers can choose the best options for their needs. This is another video that would make an excellent shoppable video. The brand could share it on social media or embed it on the website to make it even easier for viewers to purchase the size(s) they need.

15. Le Creuset

Product videos can also be a great way to announce a new collection or product launch. Le Creuset takes this route by using video to showcase their L’Amour collection just in time for Valentine’s Day. The video is straightforward, using an animation effect to add a heart design onto still photos of the cookware. It’s only 11 seconds long, but it's a great way to promote a special product collection.

16. Therabody

This Therabody product video uses X-ray footage to showcase the inner workings of the massager. By showing off the gears and other parts, you’re able to build social proof and demonstrate that your product is high-quality. It then turns into more of a product demo video, showcasing how it can work with the Therabody app. Having all of this upfront can help interested customers make an informed decision on whether this is the best product for them.

17. Nintendo Switch

Nintendo is a popular gaming system in itself, but it still promotes new offerings with a product video. In this video, they’re showing off the different games that can be played, the different ways the system works, and more. They’re using a lifestyle approach, featuring people using the system and having a great time. This appeals to people who are interested in a similar lifestyle, creating a desire to purchase their product.

18. iRobot

iRobot’s product video focuses more on a product feature rather than the physical product. Calling out that their product only uses this feature is a unique selling point (USP) in and of itself. The video’s background music also makes for a compelling product video, grabbing attention and getting viewers interested. The text effects also fall in line with the music’s beat, pulling the entire 15-second video together nicely. Consider unique features that your products have and how you can promote those. Even by just talking about your product’s main features, you can still promote and sell the products themselves.

19. Trek

This Trek video is one of the more straightforward product demos we’ve seen so far. With voiceover and video footage highlighting essential features, this video is a clear explainer video. It showcases how the features work, what the product can be used for, and more. With an expensive and complex product like a bicycle, the product demo video would be a lot more in-depth. Consider whether your product needs video content more like this, informational and comprehensive, rather than a quick overview.

20. Big Blanket Co

Big Blanket Co. uses humor in its comprehensive, three-minute product demo video. This video tells a story, starting with why viewers need the Big Blanket and highlighting pain points, moving into a demonstration and features of the product, and finally covering customer reviews. While this video works as a whole, it can also easily be broken up into smaller, bite-sized videos to use for ads or social media video content. This is a clever product marketing strategy, creating a single video that works together as a unit but also is sectioned off enough to be able to exist in parts. Creating a video like this can also keep costs down. Focus on one single production, but then repurpose parts of the video as their standalone videos.

21. AeroGarden

Sell your product by walking interested customers through exactly how to use it. That’s what AeroGarden does in this product demo video that highlights one of its products, the Seed Starting System. The video is a complete tutorial on the product, including a satisfying time-lapse of the seeds germinating.

Using Product Demos to Educate, Engage, and Convert

A product like this can seem overwhelming, especially for someone new to gardening. But by breaking down each step, AeroGarden has made its product seem much more approachable. Use your product demo videos to walk potential buyers through how they’re supposed to use your product. Some products are less straightforward, and there are many use cases; others need to present a step-by-step to help customers feel like they can make a smart purchase.