TikTok Shop product image requirements are short but strict: up to 9 square images, at least 600 x 600 pixels, a pure white main image, and nothing added on top of any photo. TikTok Shop also has a detailed policy on AI-generated product images. Everything below is from TikTok Shop's US Seller University, checked on October 27, 2026.
Short answer: 1 to 9 square images per product, each at least 600 x 600 pixels, as JPG, JPEG or PNG files up to 10 MB. The main image shows the front of the product on a pure white background. No image may carry added logos, text, borders, watermarks or graphics, and AI-generated images are allowed only when they show the real product accurately.
- TikTok Shop image specs
- Main image and additional images
- Rules for AI-generated images
- Checklist before you upload
- Common reasons images get rejected
- FAQ
TikTok Shop image size and specs
| Spec | Requirement |
|---|---|
| Images per product | At least 1, up to 9, square. One is selected as the main image. |
| Minimum size | 600 x 600 pixels. |
| File types | JPG, JPEG or PNG. |
| File size | Up to 10 MB per image. |
| Main image | The front of the product on a pure white background. |
| Color | Color images only. Black-and-white images aren't accepted. |
| Not allowed on any image | Added logos, text, borders, watermarks or graphics, placeholders, digital renderings, two images of the same angle, and promotion stickers. |
| Video | 1 per listing. The Product Listing Policy caps it at 5 MB; the Seller Center upload guide lists up to 100 MB in MP4, MOV, MKV or AVI, at an aspect ratio between 9:16 and 16:9. Under 5 MB meets both. |
| Good quality tier | 5 or more high-resolution images over 600 x 600 pixels. |
| Children's swimwear and undergarments | Displayed flat, without child models or mannequins. |
Main image and additional images
The main image must:
- Show the front physical view of the product.
- Sit on a pure white background, as an objective, straightforward view of what's for sale.
- Show the main body of the product clearly, without much text, and without staging several product variants together.
The additional images (up to 8 more) should show the front, back, sides and details, including accessories. TikTok Shop also allows key features, usage scenarios, variations, styled scenes, close-ups and size comparisons. Two images of the same angle aren't allowed, and every image must show only what the customer will receive.
TikTok Shop's rules for AI-generated images
TikTok Shop allows AI-generated content when it accurately represents the real product. Its policy for product images, dated September 24, 2026, lists what you can't use AI to do:
- Change the product's size, color, material or shape, or show features or performance it doesn't have.
- Make the product look more advanced, premium or functional than it is.
- Turn flat products such as prints, posters, stickers and acrylics into fake 3D, embossed or layered objects.
- Exaggerate size or scale with people, furniture, walls, vehicles, labels or arrows.
- Replace the product as the main subject, for example a plush toy shown as a real animal.
- Show more pieces, a bundle or a different SKU than the buyer receives.
- Contradict listed attributes such as material, volume, thickness, length or quantity.
- Add glowing, motion or other effects the product doesn't have, or animate a static product.
Enforcement depends on the nature, severity and frequency of the violation.
TikTok Shop image checklist before you upload
- Square images, at least 600 x 600 pixels, JPG or PNG under 10 MB.
- Main image: the front of the product on pure white.
- No text, logos, borders, stickers, watermarks or graphics on any image.
- Five or more images, each a different angle or use.
- Real photos or accurate AI scenes. No renderings, no placeholders.
- AI images match the listing's size, color, material, quantity and SKU.
- Color, not black-and-white.
- Listing video under 5 MB.
Common reasons TikTok Shop images get rejected
TikTok Shop says listings that don't meet its standards may be removed, and sellers can face enforcement such as violation points. The usual image causes:
| Problem | Fix |
|---|---|
| Text, logos, stickers or borders on a photo | Upload the clean photo and put the details in the description. |
| Main image not on pure white | Place the product on a pure white background, front view. |
| Under 600 x 600 pixels | Re-export at a larger size from the original. |
| Digital rendering or placeholder | Use real photos of the product. |
| Same angle twice | Replace one with a new angle, detail or scene. |
| Black-and-white image | Use a color image. |
| AI image that changes the product | Regenerate with the product exact, or use the real photo. |
| Video too large | Compress the listing video under 5 MB. |
Where Caspa fits on TikTok Shop
TikTok Shop explicitly allows styled scenes and usage scenarios in additional images, and allows AI when the product stays accurate. That is how Caspa works: it changes the scene around your product photo, not the product.
- Main image: clear the background from your product photo and set the product on pure white.
- Additional images: styled scenes, the product in use, and on-model shots.
- No infographics here: TikTok Shop doesn't allow added text or graphics on product images.
- Product videos for your TikTok posts, on the Growth and Scale plans. Check the 5 MB cap before adding one to the product listing.
By product type: beauty products, skincare, AI fashion photography and clothing. For video, see Caspa product video and these product video ideas. Selling on Shopify too? See Shopify product photography.
Make TikTok Shop product images from one photo
Upload a product shot and get a white main image plus styled scenes and on-model shots for the other 8 slots.
Every new account gets 10 free credits, no credit card required. Paid plans come with a 30-day money-back guarantee.
TikTok Shop image requirements FAQ
What size should TikTok Shop product images be?
At least 600 x 600 pixels, square, as JPG, JPEG or PNG files up to 10 MB. Listings reach TikTok Shop's "Good" quality tier with 5 or more high-resolution images over 600 x 600 pixels.
How many images can a TikTok Shop product have?
Up to 9, and at least 1. One of them is selected as the main image.
Does the TikTok Shop main image need a white background?
Yes. TikTok Shop's Product Listing Policy says the main image must have a pure white background and show the front of the product.
Can TikTok Shop product images have text or logos?
No. All product images must be free of added logos, text, borders, watermarks and graphics, and promotion stickers count against listing quality.
Can I use AI-generated images on TikTok Shop?
Yes, when they accurately represent the real product. TikTok Shop's AI policy bans using AI to change a product's size, color, material, shape or features, exaggerate its scale, change quantities or bundles, or add effects the product doesn't have.
What are the TikTok Shop product video limits?
One video per product listing. The Product Listing Policy caps it at 5 MB, while the Seller Center upload guide lists up to 100 MB in MP4, MOV, MKV or AVI with an aspect ratio between 9:16 and 16:9. A file under 5 MB meets both.
Sources
From TikTok Shop's US Seller University. TikTok Shop updates these articles, so treat the details above as accurate as of October 2026.
- Product Listing Policy, dated September 1, 2026, checked October 27, 2026
- AI-Generated Content Restrictions and Requirements for Product Listings Images, dated September 24, 2026, checked October 27, 2026
- How to Add Products to Your Shop, dated July 24, 2026, checked October 27, 2026
- Product Detail Pages and Listing Quality Guidelines, dated July 8, 2026, checked October 27, 2026